Are you feeling stuck in your business, struggling to get to that next level? It may be time to take a step back, assess your goals, and find inspiration. That’s the advice from Tricia Lee, a powerhouse real estate broker and entrepreneur, who has transformed her career by harnessing the power of social media and staying true to herself. In this blog post, we’ll explore Tricia’s journey from beauty mogul to real estate star, and uncover actionable tips to build a thriving business while staying authentic. Let’s dive in!
The Power of Starting Over: From Beauty to Real Estate
Tricia Lee’s entrepreneurial career began with a booming beauty business in Brooklyn. Her knack for using technology and social media to connect with clients set her apart early on. “We were savvy,” Tricia recalls. “We had online booking, a website, and a CRM when those tools weren’t common in the industry.” Her beauty business thrived, but Tricia had a desire for something more—a career that aligned with her love for luxury, design, and real estate.
In her first year transitioning into real estate, she juggled both businesses, working long days to establish herself in the competitive New York market. She quickly realized that real estate was her calling. “I knew I was good at it, and I wanted to do it forever. I was ready to build a career I’d love for the rest of my life.”
Building Relationships: The Core of Real Estate Success
Tricia’s early real estate success stemmed from her focus on relationships and understanding her market. She dominated Brooklyn by leveraging her connections and local knowledge. “When I walk around Brooklyn, I know the doormen, the buildings, the history,” Trisha explains. “Building relationships is the foundation of this business.”
Now, as she expands into Manhattan, Tricia emphasizes the importance of learning new markets, networking with agents, and showcasing reliability. “I’m very dependable, and I need to prove that to agents in Manhattan. People need to know they can rely on me to get things done.”
Social Media as a Business Tool: Connecting Globally
For Tricia, social media is much more than a platform for pretty pictures—it’s a powerful tool for storytelling and business growth. “Social media allows me to share my personality, interests, and expertise,” she says. By documenting her life and career, Tricia has built trust with clients and even closed deals through Instagram and YouTube.
Her tips for using social media effectively include:
Showcase your work: Highlight how you market yourself and your clients' properties.
Be authentic: Share your real personality and interests to connect with your audience.
Embrace storytelling: Use captions and posts to paint a picture of your journey and expertise.
Stay consistent: Regular posting keeps you top-of-mind for clients and colleagues.
Tricia’s authenticity shines through her content. “I don’t take it too seriously; I just do it. It’s like a visual journal of my work and life,” she shares. This approach has led to meaningful connections, from developers admiring her style to clients choosing her because of her kitchen renovation journey.
Owning Manhattan: Lessons from Netflix Stardom
As a star of the Netflix series “Owning Manhattan,” Tricia’s social reach skyrocketed. But she remains grounded in her purpose: using media to grow her business and connect with her audience. “I’m clear on why I did this—my goal is for my business to propel,” she states. Filming the show was a balancing act, but Tricia’s commitment to authenticity made her a standout.
Her advice for those hesitant to put themselves out there? “Choose to be completely free and yourself. It’s the most boss thing you can do.” Embracing her true self helped Tricia shine on screen and strengthened her brand.
Advice for Breaking Through Plateaus
Trisha’s advice for anyone feeling stuck in their business is simple yet profound: “Take a step back, assess, and find inspiration.” Whether it’s through a mentor, a personality you admire, or a new strategy, use that inspiration to reimagine your goals and start fresh. “You can start over at any moment, and create a brand that truly reflects who you are,” she says.
She encourages entrepreneurs to identify what they love and let that guide their brand. “I love beauty, luxury, small business, design, and my city. That’s what I share, and it’s easy because it’s who I truly am,” Tricia explains. Authenticity is the key to building a consistent and compelling personal brand.
Conclusion: Be Bold, Be You, Be Successful
Tricia Lee’s journey from beauty entrepreneur to real estate powerhouse is a testament to the power of authenticity, relationships, and strategic social media use. By staying true to herself and embracing opportunities, she has built a thriving career that inspires others. As you reflect on your own business, ask yourself: What inspires me? How can I show up authentically for my audience? With these insights, you’re ready to break through your plateaus and achieve new heights.
If you enjoyed this post, share your thoughts in the comments below and connect with Tricia Lee (@lovetricialee) and Tamany (@realtorsocialmediamarketing) on Instagram. Let’s continue the conversation and support each other in building authentic, successful businesses.
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